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Advertising to the American Woman: 1900-1999

Sprache: Englisch.
Buch (gebunden)
Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertis... weiterlesen
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Advertising to the American Woman: 1900-1999 als Buch
Produktdetails
Titel: Advertising to the American Woman: 1900-1999
Autor/en: Daniel Delis Hill

ISBN: 0814208908
EAN: 9780814208908
Sprache: Englisch.
OHIO STATE UNIV PR

Februar 2002 - gebunden - 329 Seiten

Beschreibung

Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the work, illustrating in an innovative way how women's roles in society have shifted during the past hundred years. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and yet, at the same time, became an underlying force of progressive social change. For example, this study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereotype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer. This is an ideal book for the student of women and/or advertising and will appeal to a large audience, including those interested in advertising, mass communication, women's studies, American history, and fashion design.
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