- Das Lesen ist schön


€ 0,00 0 Buch dabei,

Getting New Clients

Sprache: Englisch.
Buch (gebunden)
How to Get New Clients. And Keep Them. The Bible of New Business Growth-Fully Updated! " Getting New Clients helps solve the biggest problem marketing service professionals have… " — James Kennedy, Editor Consultant’ s News &... weiterlesen


inkl. MwSt.
Getting New Clients als Buch
Titel: Getting New Clients
Autor/en: Dick Connor, Jeff Davidson

ISBN: 0471555282
EAN: 9780471555285
Sprache: Englisch.

Dezember 1992 - gebunden - 304 Seiten


How to Get New Clients. And Keep Them. The Bible of New Business Growth-Fully Updated! " Getting New Clients helps solve the biggest problem marketing service professionals have… " — James Kennedy, Editor Consultant’ s News " Thorough, well written… " — Library Journal Now you have all the tools you need to build your practice with new business— the most important challenge facing any service professional starting or expanding a service firm. In step-by-step, user-friendly terms, Getting New Clients reveals Dick Connor’ s proven, client-centered marketing™ approach that will help you zero in on the needs of prospective markets and clients, get your foot in the door, and grab that profitable new business opportunity. Fully updated to include the latest consulting trends, the Second Edition shows you:
  • How to put together winning proposals and direct mail packages that get results
  • How to secure appointments with the people who make the go-ahead decision
  • How to operate within your " comfort zone" so you can work most productively
  • How to leverage your time and talents more effectively
  • And much more!


Partial table of contents:; DEVELOPING YOUR CLIENT-CENTERED AND NEW CLIENT ACQUISITION PROGRAM; The Client-Centered Marketing System; Getting New Clients by Targeting an Industry-Market Niche; How to Select Your Target Niche; Developing an Insider's Understanding of the Niche's Market; Preparing Your Service Promotion and Delivery System; Developing an Insider's Reputation in the Niche; GETTING AND PREPARING FOR APPOINTMENTS WITH PROSPECTIVE CLIENTS; Developing and Managing Your Initial-Contact Program; Preparing for the Discussion; CONDUCTING A WINNING NEW-BUSINESS DISCUSSION; Defining the Existing Need Situation; Presenting Your Proposed Solution; Closing the Discussion and Moving to Action; Reinforcing Your Clients Choice; Glossary; Resource Guide; Index.


About the authors DICK CONNOR, CMC, runs an international consulting firm serving the business professions worldwide. He is a certified management consultant (CMC). Previously, he has served as Director of Marketing for Pannell Kerr Forster and as President of CPA Marketing Services. The creator of the client-centered marketing(TM) approach, Mr. Connor is the coauthor, with Jeff Davidson, of Marketing Your Consulting and Professional Services--now in its second edition. A noted speaker and the author of numerous articles on marketing for professionals, Mr. Connor has taught at the Northwestern University Graduate School of Management, is a contributor to the Encyclopedia of Professional Management, and has served on the Advisory Board of the National Small Business Development Center (SBDC). JEFF DAVIDSON, CMC, is the award-winning author of 18 books, including Breathing Space: Living and Working at a Comfortable Pace in a Sped-Up Society; The Domino Effect with Don Vlcek; Marketing on a Shoestring. His books have appeared in many foreign languages and frequently as book club selections. Davidson, based in Chapel Hill, North Carolina, is a certified management consultant (CMC). He is a frequent guest on national radio and television talk shows and has been the subject of feature articles in USA Today, US Air, Washington Post (six times), Miami Herald, Christian Science Monitor, Los Angeles Times, and many other national and regional newspapers and magazines. He delivers dozens of seminars every year on finding breathing space and on marketing to business and professional groups.

Kunden, die diesen Artikel gekauft haben, kauften auch

Tragen Sie Ihre E-Mail- Adresse ein, und bleiben Sie kostenlos informiert:
Buch (gebunden)
von W. Grant Grie…
The Origins of Western Economic Dominance in the Middle East: Mercantilism and the Islamic Economy in Aleppo, 1600-1750
Buch (gebunden)
von Bruce Masters
Speech Acts Across Cultures
Buch (kartoniert)
Critical Infrastructure
Buch (gebunden)

Diese Artikel könnten Sie auch interessieren

Story of the 55th (West Lancashire) Division
Buch (gebunden)
von J. O. Coop
Integrated Natural Language Dialogue:: A Computational Model
Buch (gebunden)
von Robert E. Fre…
Snel werken met Outlook 2000
von Jan Pott
The Talmud of the Land of Israel, Volume 34: Horayat and Niddah
Buch (gebunden)
Innocence and Indiscretion
Buch (kartoniert)
von Cindy Carroll
089 - 70 80 99 47

Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 20.00 Uhr
089 - 30 75 75 75

Mo. - Sa. 9.00 - 20.00 Uhr
Bleiben Sie in Kontakt:
Sicher & bequem bezahlen:
akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal
Zustellung durch:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
** im Vergleich zum dargestellten Vergleichspreis.