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Brought to You by: Postwar Television Advertising and the American Dream

New. Sprache: Englisch.
Taschenbuch
"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting ... weiterlesen
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Brought to You by: Postwar Television Advertising and the American Dream als Taschenbuch
Produktdetails
Titel: Brought to You by: Postwar Television Advertising and the American Dream
Autor/en: Lawrence R. Samuel

ISBN: 0292777639
EAN: 9780292777637
New.
Sprache: Englisch.
UNIV OF TEXAS PR

Januar 2002 - kartoniert - 288 Seiten

Beschreibung

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." --Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." --John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." --Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." --Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." --Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial." --Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." --John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." --Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

Inhaltsverzeichnis

Introduction Part One: Home Sweet Home The Precocious Prodigy, 1946-1952; Shower of Stars, 1953-1955 Part Two: Keeping Up with the Joneses The Spark Plug of Prosperity, 1956-1958; A Mist Settling on Our Pond, 1959-1960 Part Three: The New Society Think Young, 1961-1962; The Psychic Air We Breathe, 1963-1964 Conclusion; Notes; Index

Portrait

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II

Pressestimmen

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." Jerry Della Femina, President, Jerry Della Femina & Partners; "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." John Gerzema, Managing Director, Fallon NYC; "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan; "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." Megan Kent, Executive Director, Brand Planning, Bozell Worldwide; "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." Lary May, Professor of American Studies, University of Minnesota; "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities - the television commercial." Mark R. Morris, Chairman, Bates North America; "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." John F. Sherry, Jr., Professor of Marketing, Northwestern University; "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

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