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Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage

Sprache: Englisch.
Taschenbuch
The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey.
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Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage als Taschenbuch
Produktdetails
Titel: Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage
Autor/en: Richard Whiteley

ISBN: 0201154935
EAN: 9780201154931
Sprache: Englisch.
BASIC BOOKS

Januar 1996 - kartoniert - 321 Seiten

Beschreibung

The "Business Week" bestseller that "provides significant strategies for those hoping to 'jump-start' their customer-driven companies".--Dr. Steven Covey.

Inhaltsverzeichnis

* The Challenge: Turning Turmoil into Customer-Centered Growth * From Identity Crisis to Laser-Beam Focus * From Listening to to Hardwiring the Voice of the Customer * From Teamitis to Universal Collaboration * From Customer Satisfaction to Lasting Customer Enthusiasm * From Facilitative Leadership to Contact Leadership * Epilogue: Lighten Up

Portrait

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School. Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.
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