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Data Warehousing: The Route to Mass Communication

Updated and Exp. Sprache: Englisch.
Taschenbuch
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significanc... weiterlesen
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Data Warehousing: The Route to Mass Communication als Taschenbuch
Produktdetails
Titel: Data Warehousing: The Route to Mass Communication
Autor/en: Sean Kelly

ISBN: 0471963283
EAN: 9780471963288
Updated and Exp.
Sprache: Englisch.
JOHN WILEY & SONS INC

Juli 1996 - kartoniert - 228 Seiten

Beschreibung

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

Inhaltsverzeichnis

Information Enterprises: The Early Innovators.
The Case for Utilising Corporate Data: The Basis for Strategy.
The History of Decision Support Systems: A Record of Failure.
Defining the Business Requirements: Building an `Enterprise Model'.
Mass Customisation of Products and Services--The Future Trend.
Aligning the Data Warehouse with Organisational Culture--A Key Concern.
Managing a Pan-Corporate Project--A Planning and Sponsorship Model.
Justifying a Corporate Data Warehouse--The Business Case.
Building the Corporate Data Warehouse--An Architectural Model.
Choosing the Right Platform--The Technology Options.
The Future--Threats and Opportunities.
References.
Index.
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