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The Internet Election: Perspectives on the Web in Campaign 2004

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The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign with an eye toward future elections. Leading political communication scholars cover grassroots organizing via the Internet, candidate e-mail strategies … weiterlesen
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Produktdetails

Titel: The Internet Election: Perspectives on the Web in Campaign 2004
Autor/en: Andrew Williams, John C. Tedesco

ISBN: 0742540952
EAN: 9780742540958
New.
Sprache: Englisch.
Herausgegeben von Andrew Paul Williams
ROWMAN & LITTLEFIELD PUBL GROU

Mai 2006 - gebunden - 224 Seiten

Beschreibung

The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign with an eye toward future elections. Leading political communication scholars cover grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars, will welcome this well researched and informative book.

Inhaltsverzeichnis

Chapter 1 Introduction Chapter 2 1 Campaign Finance Reform and the Internet: Regulating Web Messages in the 2004 Election and Beyond Chapter 3 2 Web Campaigning by U.S. Presidential Primary Candidates in 2000 and 2004 Chapter 4 3 Webstyles in 2004: The Gendering of Candidates on Campaign Web Sites? Chapter 5 4 Online Organization: Dean, Kerry, and Internet Politicking in the 2004 Iowa Caucus Chapter 6 5 Political Web Wars: The Use of the Internet for Political Advertising Chapter 7 6 Self-Referential and Opponent-Based Framing: Candidate E-Mail Strategies in Campaign 2004 Chapter 8 7 The Role of Campaign Web Sites in Promoting Candidates and Attracting Campaign Resources Chapter 9 8 Joy and Sorrow of Interactivity on the Campaign Trail: Blogs in the Primary Campaign of Howard Dean Chapter 10 9 The Blogging of the President Chapter 11 10 The Age of Reasons: Motives for Using Different Components of the Internet for Political Information Chapter 12 11 Discrediting Teresa: Wounded by Whispers on the Web Chapter 13 12 Web Interactivity and Young Adult Political Efficacy

Portrait

Andrew Paul Williams is assistant professor in the Department of Communication at Virginia Tech. John C. Tedesco is associate professor and director of graduate studies in the Department of Communication at Virginia Tech.

Pressestimmen

This book is a must-read. It outlines in detail the provocative power of new media-how it has been used and what to expect in the future. The authors represent the brain trust in the field and their work advances our understanding of the brave new intricately connected Web world of political communication. -- J. Gregory Payne, Emerson College This reader serves as an excellent primer for those interested in learning how the Internet was used in the 2004 campaign, as well as prospects for its use in future elections. Highly recommended. General readers, lower-division undergraduates through practitioners. CHOICE The broad scope of this book means that there is something for everyone... This book will be useful for political communications readers... As a teaching tool, selected chapters will be especially helpful for courses on campaigns and elections, providing students interested in studying the internet with much-needed context and scholarly sources. -- Besty Super Political Studies Review, May 2009, Vol 7 No 2 The Internet played an important and surprising role in the 2004 presidential election. For anyone eager to know how websites, chatrooms, blogs, meet-up forums and other features worked, The Internet Election is a gold mine of information. Its descriptions and analyses are essential reading for understanding what happened in 2004 and as background for judging the new developments anticipated for the 2008 presidential contest. -- Doris Graber, University of Illinois, Chicago; author, Mass Media and American Politics

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