Titel: Making Innovation Pay
14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam.
John Wiley & Sons
24. Februar 2006 - gebunden - 224 Seiten
Praise For Making Innovation Pay: People Who Turn IP into Shareholder Value
"Bruce Berman has persuaded, arm-twisted, and otherwise cajoled today's most successful patent practitioners into telling their stories and allowing him to tell theirs. Until now, no book has discussed innovation in so resolutely clear-eyed, personal, and practical business terms . . . [Making Innovation Pay] breaks new ground by giving voice to resourceful and articulate individuals who have the courage to brave new trails and the generosity to share how they do it."
--Kevin Rivette, Vice President, IP Strategy, IBM Corporation
"Drawing upon an all-star lineup of IP thought leaders and practitioners, Bruce Berman, yet again, knocks the cover off the ball. Making Innovation Pay provides critical insight into both the art and the craftsmanship of those who successfully shape today's IP landscape and are entrusted with developing tomorrow's. Berman brings clarity, insight, and leadership to all those who find themselves--willingly or not--at the leading edge of IP issues in today's economy."
--John A. Squires, Chief Patent Counsel, Goldman, Sachs & Co.
"Innovation and enterprise distinguish the US from other nations. The contributors to Making Innovation Pay, diverse IP success stories, take us full circle with strong perspectives on invention and profit. Berman's book is as much framed by a vision of American history as it is by business strategy, technology, or finance."
--Hon. Q. Todd Dickinson, Vice President & Chief IP Counsel, General Electric Company; Under Secretary of Commerce and Commissioner of the US Patent and Trademark Office, 1998-2001
"Making Innovation Pay is a thoroughly enjoyable read brimming with fascinating insights from the stories of intellectual property asset innovators. Berman shines a spotlight on the lives of these IP pioneers, who you will recognize from the arrows in their backs and the roads less traveled."
--Louis Berneman, former managing director, Center for Technology Transfer, University of Pennsylvania
"Bruce Berman is one of the first people to make intellectual property entertaining. Making Innovation Pay's sharply focused essays by, and portraits of, the world's best (and richest) IP business people, inventors, and lawyers must be read and savoured by anyone who values the importance of new ideas."
--Ian Harvey, chairman, Intellectual Property Institute, LondonCEO, British Technology Group
Foreword by (K. Rivette).
Chapter 1. Roadblocks and Building Blocks (B. Berman).
Chapter 2. Turning a Patent Portfolio Into a Profit Center (M. Phelps).
Chapter 3. Seeing Through the Illusion of Exclusion (D. McCurdy).
Chapter 4. On Patent Trolls and Other Myths (A. Poltorak).
Chapter 5. Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (P. Detkin).
Chapter 6. Risky Business: Overlooking Patents as Financial Assets (J. Malackowski).
Chapter 7. Who Benefits from Patent Enforcement? (R. Niro).
Chapter 8. Global IP in Crisis: Recognizing the Threat to Shareholder Value (B. Lehman).
Chapter 9. It Takes More than Being Right to Win a Patent Dispute (R. Schutz).
Chapter 10. Managing Innovation Assets as Business Assets (J. Beyers).
Chapter 11. Secrets of the Trade: An Inventor Shares His Licensing Know-How (R. Katz).
BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.
"The book is laid out well, and it is a breezy read." (Voiceless.com, October 4, 2006)