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Brands That Rock

What Business Leaders Can Learn from the World of Rock and Roll. 14:B&W 6 x 9 in or 229 x 152 mm Case Laminate…
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connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. Th… weiterlesen
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Produktdetails

Titel: Brands That Rock
Autor/en: Blackwell, Tina Stephan

ISBN: 0471455172
EAN: 9780471455172
What Business Leaders Can Learn from the World of Rock and Roll.
14:B&W 6 x 9 in or 229 x 152 mm Case Laminate on White w/Gloss Lam.
Sprache: Englisch.
John Wiley & Sons

25. September 2003 - gebunden - 258 Seiten

Beschreibung

connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. The best brands know and behave as if they are a part of popular culture. As current as the next hot single or stadium concert, Roger and Tina have it exactly right. Plus, they rock!' -Ed Razek, President and Ch Marketing Officer, Limited Brand and Creative Services ' The secrets to brand leadership rest in the emotional connections to ones core base. Brands That Rock brings this tough-to-really-learn lesson to life for todays marketers who have been rocking to this very backbeat all their lives in a fresh and exhilarating way.' -Todd Cunningham, Senior Vice President, MTV Brand Strategy and Planning

Portrait

ROGER BLACKWELL is a Professor of Marketing at the Fisher College of Business at The Ohio State University, as well as President of Blackwell Associates, a consulting firm that advises Fortune 500 companies on consumer trends, strategy, e-commerce, and global business. He has authored over twenty books, including Consumer Behavior, Ninth Edition, From the Edge of the World, From Mind to Market, and Customers Rule!. For more information, please visit www.rogerblackwell.com.TINA STEPHAN is President of BTR Consulting, a firm specializing in branding and marketing services, and an associate with Roger Blackwell Associates. She has collaborated on seven other books, including From Mind to Market and Customers Rule!. Please visit www.brandsthatrock.com for more information.
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