Hugendubel.de - Das Lesen ist schön

Warenkorb

€ 0,00 0 Buch dabei,
portofrei
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll als Buch
PORTO-
FREI

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Sprache: Englisch.
Buch (gebunden)
connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. Th... weiterlesen
Buch

27,49*

inkl. MwSt.
Portofrei
Lieferbar innerhalb von zwei Wochen
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll als Buch
Produktdetails
Titel: Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Autor/en: Blackwell, Tina Stephan

ISBN: 0471455172
EAN: 9780471455172
Sprache: Englisch.
JOHN WILEY & SONS INC

Oktober 2003 - gebunden - 256 Seiten

Beschreibung

connections betweenbrand marketing and the music industry are cleverly explored in this must-read for todays generation of brand managers.' -Christopher M. Connor, Chairman and CEO, The Sherwin-Williams Company ' This book couldnt be more timely. The best brands know and behave as if they are a part of popular culture. As current as the next hot single or stadium concert, Roger and Tina have it exactly right. Plus, they rock!' -Ed Razek, President and Ch Marketing Officer, Limited Brand and Creative Services ' The secrets to brand leadership rest in the emotional connections to ones core base. Brands That Rock brings this tough-to-really-learn lesson to life for todays marketers who have been rocking to this very backbeat all their lives in a fresh and exhilarating way.' -Todd Cunningham, Senior Vice President, MTV Brand Strategy and Planning

Portrait

ROGER BLACKWELL is a Professor of Marketing at the Fisher College of Business at The Ohio State University, as well as President of Blackwell Associates, a consulting firm that advises Fortune 500 companies on consumer trends, strategy, e-commerce, and global business. He has authored over twenty books, including Consumer Behavior, Ninth Edition, From the Edge of the World, From Mind to Market, and Customers Rule!. For more information, please visit www.rogerblackwell.com.TINA STEPHAN is President of BTR Consulting, a firm specializing in branding and marketing services, and an associate with Roger Blackwell Associates. She has collaborated on seven other books, including From Mind to Market and Customers Rule!. Please visit www.brandsthatrock.com for more information.
Servicehotline
089 - 70 80 99 47

Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 20.00 Uhr
Filialhotline
089 - 30 75 75 75

Mo. - Sa. 9.00 - 20.00 Uhr
Bleiben Sie in Kontakt:
Sicher & bequem bezahlen:
akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal
Zustellung durch:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
** im Vergleich zum dargestellten Vergleichspreis.