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From Battlefield to Boardroom: Winning Management Strategies for Today's Global Business

Sprache: Englisch.
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Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depic … weiterlesen
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From Battlefield to Boardroom: Winning Management Strategies for Today's Global Business als Buch

Produktdetails

Titel: From Battlefield to Boardroom: Winning Management Strategies for Today's Global Business
Autor/en: Dennis Laurie

ISBN: 0312236476
EAN: 9780312236472
Sprache: Englisch.
PALGRAVE TRADE

August 2001 - gebunden - 208 Seiten

Beschreibung

Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

Portrait

Dennis Laurie studied under Peter Drucker at the Claremont Colleges in the Los Angeles area, where he now works as a senior fellow. During his career, he has held senior management positions at Hughes Electronics and BPAmoco, and his strategic planning consulting clients have included Lexus, Canon, GM, LAPD, and Panasonic. He his previous book was"Yankee Samurai."

Pressestimmen

"War and global business competition have much in common: the struggle for existence and dominance, the mobilization of human resources and especially the setting of strategy. Using abundant examples from history, From Battlefield to Boardroom brings winning military strategies to today's business arena. The book should be of great value to corporate strategists around the world." --Setsu Mori, L.A. Bureau Chief, " The Nikkei Newspapers"
"A great read for anyone who is involved in developing strategies and tactics. This book, in a very compelling manner depicts complex ideas regarding strategic applications. Dr. Laurie melds the theoretical and practical in an entertaining but thoughtful manner. Highly recommended as a way to enable anyone to have a win-win approach to their business!" --Tom Orbe, Vice President, General Manager, Infiniti Division
"The author's presentation is crisp and entertaining, though suitably provocative and relevant." --"Miami Herald"
"Laurie's illustrations are vivid enough to be instructive and valuable for these times." --"Seattle Times"
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