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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

New. Sprache: Englisch.
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Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and becam... weiterlesen
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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand als Buch

Produktdetails

Titel: Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Autor/en: J. Gary Taylor, Patricia J. Scharlin

ISBN: 030010233X
EAN: 9780300102338
New.
Sprache: Englisch.
YALE UNIV PR

März 2004 - gebunden - 304 Seiten

Beschreibung

Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems.

Pressestimmen

"One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

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