Warenkorb
€ 0,00 0 Buch dabei,
portofrei

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

Sprache: Englisch.
Buch (gebunden)
Why should I do business with you... and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening … weiterlesen
Buch

21,99 *

inkl. MwSt.
Portofrei
Lieferbar innerhalb von zwei Wochen
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors als Buch

Produktdetails

Titel: Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Autor/en: Jaynie L. Smith, William G. Flanagan

ISBN: 0385517092
EAN: 9780385517096
Sprache: Englisch.
BROADWAY BOOKS

April 2006 - gebunden - 228 Seiten

Beschreibung

Why should I do business with you... and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

• They don't have a competitive advantage but think they do
• They have a competitive advantage but don't know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake "strengths” for competitive advantages
• They don't concentrate on competitive advantages when making strategic and operational decisions

The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.

Jack Welch has said, "If you don't have a competitive advantage, don't compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.

Portrait

JAYNIE L. SMITH is the founder of ICS Marketing, and president of Smart Advantage, Inc., a management consultancy whose clients include hundreds of middle-market businesses. She also serves as the Florida chair for the Executive Committee (TEC), an international network of over 11,000 CEO. She resides in Hollywood, Florida. WILLIAM G. FLANAGAN has been a writer and editor at Forbes, the Wall Street Journal, BusinessWeek, Esquire, and New York magazine. His last book was Dirty Rotten CEOs (Citadel).
Servicehotline
089 - 70 80 99 47

Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 20.00 Uhr
Filialhotline
089 - 30 75 75 75

Mo. - Sa. 9.00 - 20.00 Uhr
Bleiben Sie in Kontakt:
Sicher & bequem bezahlen:
akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal
Zustellung durch:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
Artikel mit dem Hinweis "Pünktlich zum Fest" werden an Lieferadressen innerhalb Deutschlands rechtzeitig zum 24.12.2018 geliefert.
** Deutschsprachige eBooks und Bücher dürfen aufgrund der in Deutschland geltenden Buchpreisbindung und/oder Vorgaben von Verlagen nicht rabattiert werden. Soweit von uns deutschsprachige eBooks und Bücher günstiger angezeigt werden, wurde bei diesen kürzlich von den Verlagen der Preis gesenkt oder die Buchpreisbindung wurde für diese Titel inzwischen aufgehoben. Angaben zu Preisnachlässen beziehen sich auf den dargestellten Vergleichspreis.