Titel: Untapped: Creating Value in Underserved Markets
Autor/en: John Weiser, Michele Kahane, Steve Rochlin
BERRETT KOEHLER PUBL INC
Juni 2006 - gebunden - 243 Seiten
What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities-composed of low-to moderate income, consumers in developed and developing countries?Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model-the practical dos and don'ts every manager needs to know when approaching a new market. Until now.
Preface and Acknowledgements
Introduction: Finding the Opportunities
Chapter I. Tapping New Markets
Chapter 2. Recruiting and Retaining a Qualified Workforce
Chapter 3. Increasing Value in the Supply Chain
Chapter 4. Accelerating Product and Process Innovation
Chapter 5. Building Partnerships That Work
Chapter 6. Creating Value for Business and Community
John Weiser is a founding partner in the firm of Brody Weiser Burns and an expert on using business strategies to achieve business and social goals. He has written numerous reports and books, including Conversations with Disbelievers. Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundations Economic Development Unit. Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College.
"The authors have taken a complex subject and made it clear and understandable. They describe both success strategies and pitfalls, giving practical advice that will help managers create value for company and community alike. I heartily endorse this book."
-Bob Stiller, President and CEO, Green Mountain Coffee Roasters, winner of Forbes magazine's 2001 Entrepreneur of the Year Award
".... a highly readable and practical analysis of how companies from diverse industries have adapted their business models and practices to succeed in markets previously considered unattractive. This book can help readers reach these markets profitably as well as have the satisfaction of making a difference in underserved communities."
-Pamela Flaherty, Senior Vice President for Global Community Relations, Citigroup, winner of the 2005 Corporate Design Award, Global Green USA
"This book explains complex situations through clear, concise, real world examples that allow the reader to quickly grasp the concepts and see how they can be applied to achieve the desired 'Win-Win' outcome: good products and services at fair prices for communities and a long term profitable result for businesses."
-Ed Charlebois, Vice President, Travelers Personal Lines, St. Paul Travelers, former chairman, National Insurance Task Force, winner of the Community Development Corporation of Long Island's Opportunity Award
"As we engage with communities, there is a constant creative tension in figuring out what we can give, and what we can get. Untapped examines this issue from a corporate perspective- analyzing the challenges and opportunities in creating value by first empowering an underserved community."
-Russell Simmons, Chairman and CEO, Rush Communications, winner of the NAACP Lifetime Achievement Award