Hugendubel.de - Das Lesen ist schön

Warenkorb

€ 0,00 0 Buch dabei,
portofrei
Bücher immer versandkostenfrei
Fund Raising and Public Relations: A Critical Analysis als Buch
PORTO-
FREI

Fund Raising and Public Relations: A Critical Analysis

New. Sprache: Englisch.
Buch (gebunden)
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Co... weiterlesen
Buch

119,99*

inkl. MwSt.
Portofrei
Lieferbar innerhalb von zwei Wochen
Fund Raising and Public Relations: A Critical Analysis als Buch
Produktdetails
Titel: Fund Raising and Public Relations: A Critical Analysis
Autor/en: Kathleen S. Kelly, Chuck Kelly

ISBN: 0805809430
EAN: 9780805809435
New.
Sprache: Englisch.
ROUTLEDGE CHAPMAN HALL

Mai 1991 - gebunden - 552 Seiten

Beschreibung

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

Inhaltsverzeichnis

Contents: Preface. A Critical Analysis of Fund Raising: An Overview of the Book. The Problem Prompting the Book: A New Function Taking on Increased Importance. Part I: Current Perspectives of Fund Raising: Confusing Definitions, Sporadic Research, and Myths. A Critical Analysis of Definitions Related to Fund Raising. An Analysis of the Body of Knowledge: A Need for Research. Myths and Misinterpretation of the Fund Raising Function. Part II: Systems Theory and Autonomy: Approaching Fund Raising From a Macroperspective. Systems Theory: Charitable Organizations and Their Environments. Institutional Autonomy. Autonomy and the Three Sources of Gifts. Three Case Studies on Autonomy. Part III: Shifting the Public Relations Paradigm: Approaching Fund Raising From a Different Perspective. The Fund Raiser in a Boundary Role. Fund Raising as a Specialization of Public Relations. Corporate Public Relations: A Precedent. Part IV: Using Public Relations Theories as Analytical Tools for Explaining Fund Raising. Four Models of Fund Raising. Measuring the Effectiveness of Fund Raising. Presuppositions About Fund Raising. Part V: A Theory of Donor Relations: Conclusions and Directions for Future Research. Conclusions and Directions for Future Research.

Kunden, die diesen Artikel gekauft haben, kauften auch

Tragen Sie Ihre E-Mail- Adresse ein, und bleiben Sie kostenlos informiert:
Harry Potter 1 und der Stein der Weisen
Buch (gebunden)
von Joanne K. Row…
Paganinis Fluch
- 10% **
eBook
von Lars Kepler, …
Print-Ausgabe € 9,99
Der Hundeflüsterer - Thriller
eBook
von B.C. Schiller
Ein Abenteuer in den Highlands
eBook
von Karin Lindber…

Diese Artikel könnten Sie auch interessieren

Bretonische Flut
- 23% **
eBook
von Jean-Luc Bann…
Bisher € 12,99
Harry Potter 1 und der Stein der Weisen. Schmuckausgabe
Buch (gebunden)
von Joanne K. Row…
Das Messias-Projekt
- 54% **
eBook
von Markus Ridder
Print-Ausgabe € 10,99
Kickapoo
Taschenbuch
von Hendrik E. Sa…
A Theory of Economic Growth: Dynamics and Policy in Overlapping Generations
Buch (gebunden)
von David De La C…
Servicehotline
089 - 70 80 99 47

Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 20.00 Uhr
Filialhotline
089 - 30 75 75 75

Mo. - Sa. 9.00 - 20.00 Uhr
Bleiben Sie in Kontakt:
Sicher & bequem bezahlen:
akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal
Zustellung durch:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
** im Vergleich zum dargestellten Vergleichspreis.