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Emeril!: Inside the Amazing Success of Today's Most Popular Chef als Buch
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Emeril!: Inside the Amazing Success of Today's Most Popular Chef

Sprache: Englisch.
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Emeril!: Inside the Amazing Success of Today's Most Popular Chef als Buch
Produktdetails
Titel: Emeril!: Inside the Amazing Success of Today's Most Popular Chef
Autor/en: Marcia Layton Turner

ISBN: 0471656267
EAN: 9780471656265
Sprache: Englisch.
JOHN WILEY & SONS INC

August 2004 - gebunden - 248 Seiten

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Inhaltsverzeichnis

TIMELINE. EMERIL'S AWARDS AND OTHER RECOGNITIONS. INTRODUCTION. 1. SEIZING OPPORTUNITIES. 2. NEW FRONTIERS: STRIKING OUT ON HIS OWN. 3. BANKING ON HIS POPULARITY. 4. EMERIL'S TIPPING POINT. 5. HITCHING HIS CAREER TO NEW ORLEANS'S GROWTH. 6. EXPANDING THE BUSINESS AND BUILDING A BRAND. 7. MANAGING THE EMERIL EMPIRE. 8. THE ART OF PARTNERING. 9. MANAGING HIS IMAGE. 10. MAXIMIZING MERCHANDISE. 11. CHANGING THE IMAGE OF COOKING. EPILOGUE. ENDNOTES. ACKNOWLEDGMENTS. INDEX.

Portrait

MARCIA LAYTON TURNER is an Emeril fan who has been consistently impressed with Lagasse's success in creating a culinary empire using his name as a brand. Having won cooking contests and awards at a young age herself, Turner once considered a culinary arts career. Instead, she became a small business expert, writing the award--winning Unofficial Guide(r) to Starting a Small Business (Wiley). She has written for several top magazines and Web sites, including Business 2.0 and iVillage.com.
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