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Winning in Asia: Strategies for Competing in the New Millennium

Strategies for Competing in the New Millennium. Sprache: Englisch.
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The first book to spell out exactly what multinational and local Asian firms must do to compete successfully in post-crisis Asia While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more… weiterlesen
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Titel: Winning in Asia: Strategies for Competing in the New Millennium
Autor/en: Peter J. Williamson

ISBN: 0875846203
EAN: 9780875846200
Strategies for Competing in the New Millennium.
Sprache: Englisch.
HARVARD BUSINESS

Juni 2004 - gebunden - 261 Seiten

Beschreibung

The first book to spell out exactly what multinational and local Asian firms must do to compete successfully in post-crisis Asia While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdoms to cross-border competition. And China s rapid development is changing how competition is played altogether. Winning in Asia explores these new business realities in Asia, and explains why there will be no going back to the Asian norm of the 80s and 90s. Most importantly, it tackles head-on the critical issue of what companies both local Asian businesses and multinational corporations operating in Asia must do and how they must change in order to compete successfully in the next round of Asian competition.

Inhaltsverzeichnis

Introduction; 1. Asian Competition: The Next Round; 2. The Players: Their Power and Pathologies; 3. Are the Tigers Changing Their Stripes? 4. Closing the Asian Productivity Gap; 5. Rising to Asia's Innovation Challenge; 6. The Brand-Building Challenge; 7. The Internationalisation Challenge; 8. Reshaping the Asian Playing Field; 9. Winning Strategies for Asia's New Reality

Portrait

Peter Williamson is the Affiliate Professor of Asian Business and International Management at INSEAD and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.
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