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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Sprache: Englisch.
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In this follow-up to "The Art of Pricing," Mohammed teaches readers how to use price as a competitive strategy and offers guidelines that companies can follow to capitalize on the direct link between pricing and profits.
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The 1% Windfall: How Successful Companies Use Price to Profit and Grow als Buch

Produktdetails

Titel: The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Autor/en: Rafi Mohammed

ISBN: 0061684325
EAN: 9780061684326
Sprache: Englisch.
HARPER BUSINESS

März 2010 - gebunden - 224 Seiten

Beschreibung

In this follow-up to "The Art of Pricing," Mohammed teaches readers how to use price as a competitive strategy and offers guidelines that companies can follow to capitalize on the direct link between pricing and profits.

Pressestimmen

"Rafi Mohammed uses insightful real-world examples to show how small changes in a company's pricing tactics can lead to big profits. You will profit from this book - and enjoy every minute reading it!"--Michael R. Baye, Bert Elwert Professor of Business Economics at Indiana University & former Director of the Bureau of Economics at the FTC
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