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Global Business Strategy als Buch
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Global Business Strategy

Sprache: Englisch.
Buch (kartoniert)
Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate... weiterlesen
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Global Business Strategy als Buch
Produktdetails
Titel: Global Business Strategy
Autor/en: Robin John, Grazia Ietto Gillies, Howard Cox

ISBN: 1861523521
EAN: 9781861523525
Sprache: Englisch.
CENGAGE LEARNING

Dezember 1996 - kartoniert - 366 Seiten

Beschreibung

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

Inhaltsverzeichnis

1. Introduction PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS 2. The Evolution of International Firms 3. International Production and Investment Trends 4. The Environment of International Business 5. The International Trading Environment 6. Explanatory Paradigms of International Production 7. Competitive Advantage of Nations PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT 8. Strategic Planning and Management in International Firms 9. International Business Strategy 10. International Business Strategy Methods and Implementation 11. International Location, Entry and Development Decisions 12. International Organizational Structure 13. International Human Resource Management and Culture 14. Evaluation, Conclusions and the Future of International Business

Portrait

University of Reading Grazia ietto Gillies is a Professor of Applied Economics and Head of International Business and Languages at South Bank University

Pressestimmen

1. Introduction PART 1: THE ENVIRONMENT, GROWTH AND DEVELOPMENT OF INTERNATIONAL FIRMS 2. The Evolution of International Firms 3. International Production and Investment Trends 4. The Environment of International Business 5. The International Trading Environment 6. Explanatory Paradigms of International Production 7. Competitive Advantage of Nations PART 2: INTERNATIONAL BUSINESS STRATEGY AND MANAGEMENT 8. Strategic Planning and Management in International Firms 9. International Business Strategy 10. International Business Strategy Methods and Implementation 11. International Location, Entry and Development Decisions 12. International Organizational Structure 13. International Human Resource Management and Culture 14. Evaluation, Conclusions and the Future of International Business
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