Titel: Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
Autor/en: Seth Godin
Empfohlen ab 18 Jahre.
August 2006 - gebunden - 323 Seiten
As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog-ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
• Bon Jovi And The Pirates
• Christmas Card Spam
• Clinging To Your Job Title?
• How Much Would You Pay to Be on Oprah's Show?
• The Persistence of Really Bad Ideas
• The Seduction of "Good Enough"
• What Happens When It's All on Tape?
• Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen."
Small Is the New BigWarning
New Rules, New Winners
Introduction: You're Smarter Than They Think
AAA Auto Parts
Artists Care About The Art
Benchmarks = Mediocrity
Billboards That Change
Bluegrass And The Cello Player
Bon Jovi And The Pirates
Branding Is Dead; Long Live Branding
Brand My Car, Brand Me
A Brief History Of Hard Work, Adjusted For Risk
Camp, Mickey Rooney, And Your Marketing Problem
Carly Never Had a Chance
Check This Box
China (All That Tea!)
Christmas Card Spam
Clean Fire Trucks
Cliff Climbing (Please Don't Fall Off)
Clinging To Your Job Title?
Clown, Are You A?
Clueless, We Are All
CMO, The Plight of The
Commissions (How To Invest Them)
Cookies And The Technical Ignorance of Joe Surfer
Cookies (The Other Kind Of Cookie)
Cover, Judging A Book By Its
Cursive Versus Typing
Customer Service, A Modest Proposal For
Daylight Saving Time
Digital Divide, The New
Don't Go To Business School
Fear Of Loss, Desire For Gain
Feedback, How To Get
Feedback, How To Give
Fifty States, Flamethrowers, And Sticky Traditions
Flack, As In PR Flack
Flipping The Funnel
Fog City Chocolate
The Future Isn't What It Used To Be
Grandmothers Understand The Net Now, Even
Grass (No, Not That Kind)
Guillotine Or Rack?
Hershey (No Kisses)
Hotels And The Cheap Fortune Cookie
I Changed My Mind Yesterday
Jobs For Purple Cows
A Job Strategy That Makes You A Loser
Justin And Ashley
Later Is Not An Option
Local Max, How To Avoid The
Local Max, How The New Marketing Changes The
McDonald's Cocktail Party
Mail, The Check Is In The
"Maybe," Getting People Not To Say
Maybe-Proofing Your Organization
Measurement Increases Speed
Minnesota Isn't Akron
Monopolies And The Death Of Scarcity
Naming, The New Rules Of
The Needle, The Vise . . . And The Baby Rattle
Never, Do The
No Such Thing As Side Effects
Oprah's Show?, How Much Would You Pay To Be On
Oxymorons, Just About
Pez And Lithuanian Language Records
Placebo Affect, The
Palne, There Are Two Ways To Catch A
Please Don't Make Me Feel So Stupid
Podcast, Why I Don't Have A
Provincetown Helmet Insight
Proximity Effect, The
Question, The Wrong
Recipe?, Did You Forget The
Relax . . . , I Mean, Work On The Difficult
Respect And The Fuller Brush Man
Right Thing, Doing The
Rules, Playing By The
Safe Is Risky
Salinger Knew Better
Satin Pillow, Visualizing The
Scarcity, There's A Shortage Of
Secrets To Success
Selfish Wifi, Razor Blades and Halloween
Sharp Needle, Big Haystack
Short Words And The KMart Shoppers
Small Is The Big New
Small Is The New Big!
Soda (They Even Make Mashed-Potato Flavor)
Souvenirs-Real Compared To What?
Soy Luck Club
Spectrum-Is It Ours Or Theirs?
Talking Rabbit . . . So, A Rabbi, A Priest, And A
Television Is The New Normal
They Don't Care, They Don't Have To
Trust And Respect, Courage And Leadership
The Two Obvious Secrets Of Every Service Business
Ugly, The Web Is
USPS's Yellow Jersey
Verbs (Gerunds, Actually)
Video? Do You Act Differently When You're On
Viral?, What Makes An Idea
Waffles Are Always On The Menu
Wake-up Calls, A Wake-up Call About
Walls, Cliffs, And Bricks
What Did You Do During The 2000s?
Who You Know Doesn't Matter
Why (Ask Why?)
Woot.com And The Edge
You Are Your References
Your Very Own Printing Press
Zebra Cake, Famous
Some E-Books ( In Handy Printed Form)
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.