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AIRLINE MARKETING & MGMT 5/E als Buch
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AIRLINE MARKETING & MGMT 5/E

Sprache: Englisch.
Buch (gebunden)

The Impact of low fare airlines and the response of the traditional airlines to the threat posed by these carriers. Airline alliances, which are again in the melting-pot. An initial review of the structure of the air transport market and the indus... weiterlesen

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AIRLINE MARKETING & MGMT 5/E als Buch

Produktdetails

Titel: AIRLINE MARKETING & MGMT 5/E
Autor/en: Stephen Shaw

ISBN: 075463759X
EAN: 9780754637592
Sprache: Englisch.
LUND HUMPHRIES

Januar 2004 - gebunden - 308 Seiten

Beschreibung

The Impact of low fare airlines and the response of the traditional airlines to the threat posed by these carriers. Airline alliances, which are again in the melting-pot. An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels and selling and advertising policies. The reader will benefit from the clear explanation of both marketing and airline industry jargon and from the knowledge obtained of the significant strategic challenges facing aviation at the present time. The book is written in a straightforward, easy-to-read style and is full of up-to-date and relevant examples drawn from the world-wide aviation industry.

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