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Meeting & Event Planning for Dummies

illustrations. Sprache: Englisch.
Buch (kartoniert)
In this practical guide to the hot, $100 billion business event industry, bestselling author Friedman shows how to create effective and exciting business events, from huge trade shows to power meetings.
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Meeting & Event Planning for Dummies als Buch
Produktdetails
Titel: Meeting & Event Planning for Dummies
Autor/en: Susan Friedmann

ISBN: 0764538594
EAN: 9780764538599
illustrations.
Sprache: Englisch.
John Wiley & Sons Inc

11. Juli 2003 - kartoniert - 388 Seiten

Beschreibung

In this practical guide to the hot, $100 billion business event industry, bestselling author Friedman shows how to create effective and exciting business events, from huge trade shows to power meetings.

Inhaltsverzeichnis

Introduction. Part I: Been to Any Good Meetings or Events Lately? Chapter 1: Gearing Up for Meetings and Events. Chapter 2: Strictly Business: Knowing Your Meeting Type. Chapter 3: The ABCs of Meeting Preparation. Chapter 4: Mixing Business with Pleasure: Events. Chapter 5: Bringing an Event to Life. Part II: It's All Show Business. Chapter 6: Get Me to the Meeting on Time. Chapter 7: Food for Thought. Chapter 8: Great Speakers, Great Impressions. Chapter 9: It's the Extras That Count. Chapter 10: Is the Grass Greener Overseas? Chapter 11: Lights, Camera, Action. Part III: No Guts, No Story. Chapter 12: Nuts and Bolts: Negotiating, Contracting, and Ensuring Safety. Chapter 13: Working with Vendors. Chapter 14: Drinking Champagne on a Beer Budget. Part IV: Mission Possible: Building Bridges with Technology. Chapter 15: Making Meeting Technology Work for You. Chapter 16: This Phone's for You: Teleconferencing. Chapter 17: Videoconferencing Made Easy. Chapter 18: Holding Meetings Online. Part V: Exhibiting at Home and Abroad. Chapter 19: Planning for Gold: Exhibiting 101. Chapter 20: Strutting Your Stuff: Exhibiting 201. Chapter 21: Strutting Your Best Stuff Overseas: Exhibiting 301. Part VI: The Part of Tens. Chapter 22: Ten Alternatives to Meetings. Chapter 23: Ten Common Meeting Mistakes to Avoid. Chapter 24: Ten Top Negotiating Tactics. Part VII: Appendixes. Appendix A: Online Resources for Meeting and Event Planners. Appendix B: Checklist Heaven. Index.

Portrait

Susan Friedmann is President of The Tradeshow Coach, which works with national and international exhibitors planning trade shows and special events.

Pressestimmen

"...an excellent book...a useful addition to any firms bookshelf..." (Reading Chronicle, 6th October 2005) "Practical step-by-step guide to the strategies and techniques event planning professionals use to bring people together." (Leisure News and Jobs, 11th August 2005) "...comprehensively written...simplified as much as it possibly could without losing any attention to detail..." (M2 Best Books, May 2004)
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