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Leisure Marketing

A Global Perspective. black & white illustrations. Sprache: Englisch.
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Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issue… weiterlesen
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Produktdetails

Titel: Leisure Marketing
Autor/en: Susan Horner, John Swarbrooke

ISBN: 075065550X
EAN: 9780750655507
A Global Perspective.
black & white illustrations.
Sprache: Englisch.
Taylor & Francis Ltd

15. Dezember 2004 - kartoniert - 424 Seiten

Beschreibung

Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

Inhaltsverzeichnis

Part one: Introduction - What is leisure?;
What is marketing?;
Part two: Leisure and marketing concepts - The market;
The business environment;
Strategic marketing planning;
Part three: Leisure and the marketing mix - Product;
Price;
Place: Promotion;
Part four: Key marketing issues in the different sectors of leisure;
Part five: Topical issues in leisure marketing;
Globalisation and leisure marketing;
Market research in leisure;
Ethical challenges in leisure marketing;
Part six: Case studies;
Part seven: The future of leisure marketing.

Portrait

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
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