It provides an overview of the history of graphic design, including key movements, styles, and designers that have influenced the field.
It covers the design process, including research, ideation, conceptualization, and execution and describes the fundamental elements of design, such as line, shape, form, texture, and space.
It also discusses the principles of design, such as balance, contrast, harmony, and hierarchy, and how these elements and principles can be used to create effective compositions.
Describes the principles of color theory, color models, color management systems, and color calibration and also discusses the importance of consistent color reproduction across various output devices.
It covers the pre-press process, including file preparation, proofing, imposition, and trapping and discusses the importance of understanding printing processes and finishing techniques.
It focuses on the importance of resolution, files formats, and color spaces in image reproduction and also describes the basics of web-to-print technology, including online ordering, variable data printing, and automated workflows.
The book is an excellent resource for students studying graphic design, printing technology, or related fields and is also suitable for anyone interested in learning more about graphic design and print production, from beginners to experts in the field.
