AN EYE-OPENING ACCOUNT OF HARSH MARIWALA'S VISION, MANAGEMENT
STYLE AND ACTIONS TAKEN TO SHAPE THE ORGANIZATION
Harsh Mariwala, just out of college, joined Bombay Oil Industries Ltd (BOIL) as the fourth
generation scion in his family's traditional spice trading and consumer oil manufacturing
business. He learned the key drivers of growing a profitable consumer product business on
the field in the inhospitable hinterlands of Maharashtra and Gujarat-the first Mariwala
to do so. Alongside, through reading and taking the initiative to learn from mentors,
national and global, he soaked up the essentials of building sustainable brands and creating
a multi-channel network in sync with the times. He demonstrated vision and leadership
in transforming the quality conscious, traditionally run, family commodity business to
a professionally managed, branded consumer goods giant-Marico-in the face of well
managed international competition in the Indian market. Marico is today an emerging
market multi-national with a noticeable presence in the domain of branded health and
beauty products, making a difference to peoples' lives in 25 countries.
