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Spin Selling als Hörbuch
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Spin Selling

; 3 Hours on 3. Laufzeit ca. 180 Minuten. Sprache: Englisch.
Hörbuch
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you man... weiterlesen
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Spin Selling als Hörbuch
Produktdetails
Titel: Spin Selling
Autor/en: Neil Rackham

ISBN: 1565114205
EAN: 9781565114203
; 3 Hours on 3.
Laufzeit ca. 180 Minuten.
Sprache: Englisch.
Ausgewählt von Bob Kalomeer
HIGHBRIDGE AUDIO

Mai 2000 - CD's - 3 Seiten

Beschreibung

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.
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