Agenda Setting in a 2.0 World

This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.

Agenda Setting in a 2. 0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting's core concepts.

Chapter 1 Media Agenda Setting in a Competitive and Hostile Environment
Chapter 2 Agenda Setting, Elections, and the Impact of Information Technology
Chapter 3 Value Resonance and the Origins of Issue Salience
Chapter 4 Contingent Factors of Agenda-Setting Effects
Chapter 5 Setting the Political Culture Agenda
Chapter 6 Toward the Third Level of Agenda-Setting Theory
Chapter 7 It's Not Just a Laughing Matter
Chapter 8 From What the Public Thinks About to What the Public Does
Chapter 9 The Public Agenda Along the Life Span
Chapter 10 Online Agenda Setting
Chapter 11 Consensus-Building Function of Agenda Setting in Times of Crisis
Chapter 12 Agenda Setting in the Corporate Sphere