Titel: The Digital Mom Handbook
Autor/en: Audrey Couto McClelland, Colleen Padilla
How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home.
black & white illustrations.
HarperCollins Publishers Inc
20. August 2011 - kartoniert - 256 Seiten
From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online--just better.
To work or not to work--it's the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted "middle ground," creating successful careers from home via the Internet. They've literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top--and in this eye-opening book they show other moms how to find success through these seven basic steps:
1. Find your passion.
2. Hang a digital "shingle" and start typing.
3. Find your tribe.
4. Make opportunity knock and learn how to answer that door.
5. Manage the Benjamins.
6. Don't forget the children!
7. Live happily ever after by living your values.
Audrey McClelland is the founder and editor of MomGenerations.com. She and Mom Generations have been featured on ABC's 20/20, The New York Times, Fox News Boston, CBS Boston News, NBC 4 New York City, FOX's The Rhode Show, the Rachael Ray Show, PeoplesChoice.com, Redbook Magazine, Woman's World Magazine, Men's Health Magazine, Pregnancy Magazine, The Providence Journal and The Boston Globe. Nielson Ratings named her a Power Pack Mom in 2009 (i.e. a mom with massive amounts of media influence). Like Colleen, Audrey is a part of Lifetime Digital's newest venture, Lifetime Moms, where she is the Beauty and Style Editor. She also joins Colleen in the Walmart Moms group, helping the country's largest retailer reach consumers in the Social Media arena. She serves as the Editor of Fashion on the Mom Community site, Blissfully Domestic. Her public speaking includes, most recently, a presentation about "Moms and Blogging" on Jeff Pulver's SocComm, as well as at Pulver's 140Conf in NYC, where she spoke about Moms and Twitter to over 500 number of attendees. Social media consultant, mom expert, and brand advocate, Colleen Padilla, is the founder and editor of ClassyMommy.com. Colleen and the Classy Mommy website have been featured on Fox News, MSNBC, Good Morning America, The New York Times, Parenting Magazine, local Philadelphia ABC, CBS, and NBC programs. Colleen has also appeared in a TV special about Alpha Moms on South Korea's NBC affiliate SBS. Her writing for the Philly Moms Blog has also been syndicated in hundreds of newspapers across the United States. Colleen has served as a spokesperson for Energizer and Mattel. She writes weekly for Lifetime Digital Network's Lifetime Moms website as their Product Review Editor. She is a member of the Walmart Moms, a prestigious selection of elite mom bloggers; a vlogger for Johnson and Johnson's Real Mom Series; and she has worked on campaigns for companies like, Disney Cruise Lines, Hanes, Healthy Choice, Frito Lay, Playskool, Clorox, Campbell's, Children's Place, Old Navy, Tide, and many more.
"This handy guide will help stay-at-home parents turn their dreams into reality."--Library Journal