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How To Promote  Adv Small Business P als Taschenbuch
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How To Promote Adv Small Business P

von Baker
66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam. Sprache: Englisch.
Taschenbuch
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, cat... weiterlesen
Taschenbuch

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How To Promote  Adv Small Business P als Taschenbuch
Produktdetails
Titel: How To Promote Adv Small Business P
Autor/en: Baker

ISBN: 0471551937
EAN: 9780471551935
66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam.
Sprache: Englisch.
John Wiley & Sons

20. März 1992 - kartoniert - 334 Seiten

Beschreibung

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Inhaltsverzeichnis

Partial table of contents: Marketing Communications: Creating Your Company's Voice to the World. Advertising: Making It from Message to Media Without a Migraine. Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition. Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.
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