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Design Management: Using Design to Build Brand Value and Corporate Innovation als Taschenbuch
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Design Management: Using Design to Build Brand Value and Corporate Innovation

Sprache: Englisch.
Taschenbuch
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing th … weiterlesen
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Design Management: Using Design to Build Brand Value and Corporate Innovation als Taschenbuch

Produktdetails

Titel: Design Management: Using Design to Build Brand Value and Corporate Innovation
Autor/en: Brigitte Borja De Mozota

ISBN: 1581152833
EAN: 9781581152838
Sprache: Englisch.
ALLWORTH PR

August 2003 - kartoniert - 281 Seiten

Beschreibung

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
- Copublished with the prestigious Design Management Institute in Boston
- Features case studies from leaders in design and marketing management

Portrait

Brigitte Borja de Mozota is a pioneer in design management who founded the first Ph.D. program on design management and wrote the first book on the subject in France. An internationally respected researcher with long industry experience, she has been a member of the Board of Advisors of the Design Management Institute in Boston since 1995, and chair of its Research Advisory Council since 1998. She has written numerous articles about design management and organised conferences on the subject for more than ten years, including the DMI Academic Forum. She now teaches marketing, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite de Nancy 2. She lives in Paris.

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