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The Father of Spin

von Larry Tye
Edward L. Bernays and the Birth of Public Relations. 1:B&W 5. 5 x 8. 5 in or 216 x 140 mm (Demy 8vo) Perfect…
Taschenbuch
Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understandin... weiterlesen
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Produktdetails
Titel: The Father of Spin
Autor/en: Larry Tye

ISBN: 0805067892
EAN: 9780805067897
Edward L. Bernays and the Birth of Public Relations.
1:B&W 5. 5 x 8. 5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on Creme w/Gloss Lam.
Sprache: Englisch.
Herausgegeben von Deborah Brody
St. Martins Press-3PL

1. September 2002 - kartoniert - 304 Seiten

Beschreibung

Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

Portrait

Larry Tye was a long-time journalist for" The Boston Globe, "where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of "Home Lands."

Pressestimmen

"[Mr. Tye] succeeds wonderfully in illustrating the often creepy power of our opinion makers."-"-The New York Times"
"A remarkable look at the spinmeister who helped to invent
public relations . . . candid and enlightening."-"-Kirkus Reviews"
""The Father of Spin" . . . raises important issues about the presentation of information to the American public by the media . . . that affect us more than we realize."--"The Boston Sunday Globe"
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