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Graphic Design on the Desktop: A Guide for the Non-Designer als Taschenbuch
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Graphic Design on the Desktop: A Guide for the Non-Designer

Revised. Sprache: Englisch.
Taschenbuch
A beginner's guide to desktop design power. This accelerated tutorial takes the mystery out of desktop graphic design, showing how to work with Quark Xpress and Harvard Graphics and covering the basics of type and terminology. The book covers the de... weiterlesen
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Graphic Design on the Desktop: A Guide for the Non-Designer als Taschenbuch

Produktdetails

Titel: Graphic Design on the Desktop: A Guide for the Non-Designer
Autor/en: Marcelle Lapow Toor

ISBN: 0471293075
EAN: 9780471293071
Revised.
Sprache: Englisch.
JOHN WILEY & SONS INC

August 1998 - kartoniert - 288 Seiten

Beschreibung

A beginner's guide to desktop design power. This accelerated tutorial takes the mystery out of desktop graphic design, showing how to work with Quark Xpress and Harvard Graphics and covering the basics of type and terminology. The book covers the design process, illustration use, working with color, and the printing process. There are also design guidelines for different kinds of materials— information, editorial, or promotional. Features new coverage of Web page design, legal issues related to the Web, and a collection of overused symbols to avoid. Marcelle Lapow Toor (Ithaca, NY) is a lecturer in Cornell's Department of Communication and creative director of her own graphic design firm, Digital Designs.

Inhaltsverzeichnis

Another Book on Graphic Design. What is Graphic Design? Type as Visual Communication. Logos, Symbols, and Trademarks. Influences on Contemporary Graphic Design. The Design Process. Type Terminology and Typesetting Basics. Designing Informational Materials: Flyers, Posters, and Brochures. Designing Editorial Materials: Designing Newsletters and Magazines. Advertising Design: Designing Ads and Business Materials. Designing for the Web. Using Illustrations. Working with Color. The Printing Process. Bibliography: Books and Periodicals. Glossary of Desktop Publishing Terminology. Appendix. Index.

Portrait

MARCELLE LAPOW TOOR is Creative Director of her graphic design firm, Digital Designs, and has taught at the Department of Communication at Cornell University for ten years. She has brought her acclaimed Desktop Publishing with Design Workshop to the national conferences of such organizations as Folio, Women in Communications, the International Business Management Council, and MacWorld.
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