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Communicating When Your Company Is Under Siege als Taschenbuch
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Communicating When Your Company Is Under Siege

Sprache: Englisch.
Taschenbuch
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide... weiterlesen
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Communicating When Your Company Is Under Siege als Taschenbuch
Produktdetails
Titel: Communicating When Your Company Is Under Siege
Autor/en: Marion Pinsdorf

ISBN: 0823217841
EAN: 9780823217847
Sprache: Englisch.
FORDHAM UNIV PR

März 1999 - kartoniert - 425 Seiten

Beschreibung

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.

Portrait

Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hill and Knowlton, Inc., and was Associate Professor and Senior Fellow in Communications at Fordham's Graduate School of Business Administration. She also taught at Brown University and the University of St. Gallen, and is a well-known consultant and journalist, and the author of Communicating When Your Company Is under Siege (Third Edition, Fordham). She lives in Leonia, New Jersey.
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