Titel: Lean and Green: Profit for Your Workplace and the Environment
Autor/en: Pamela J. Gordon
BERRETT KOEHLER PUBL INC
1. September 2001 - kartoniert - 250 Seiten
When it comes to believing that business can be profitable and environmentally sensitive, cynics abound on both sides. But in Lean and Green, Pamela Gordon proves that capitalism and environmentalism are not mutually exclusive-quite the contrary. She shows how "green" business practices enable organizations to save millions, even billions of dollars each year.
Lean and Gree chronicles over one hundred examples of how people in twenty different organizations around the world-from clerks, farmers, and city employees to chemists and executives-have strengthened environmental practices and the balance sheet. She details waste-saving, profit-building acts as basic as Linda Gee at LSI Logic digging out usable pre-worn shoe covers to wear in the clean room, and as broad as the city of Santa Monica paving residential streets with white top to reduce urban heat and increase surface longevity.
Drawing on her background as a leading business consultant, Gordon shows readers precisely how to sell their environmental ideas to management. She describes how to make the case in no-nonsense business terms, set concrete goals that the new practices will achieve, measure the economic results of the new practices, and make sure the right people hear about the results so that environmental initiatives continue. Each chapter includes a "Making It Easy" list of action steps for implementing lean and green improvements in the workplace easily and immediately.
Lean and Green will inspire employees and employers alike to explore creative ways to simultaneously save the planet and bolster the bottom line.
The Myth That Environmental Practices Are Bad for Business
Part I The Four Steps for Creating a Lean and Green Organization
Question Wasteful Practices
Gain Lean and Green Endorsement Using
Collaborate to Achieve Lean and Green Goals
Track Progress for Environment and Profit
Part II Real-Life Examples of Putting Lean and Green into Practice
Make a Commitment to Being Lean and Green
Set Up an Environmental Management System
Meet and Exceed Customers' Expectations for Environmental Practices
Translate Green Practices into Revenues
Design Resource Savings into Products and Processes
Reduce: The Best Strategy in the RRR Trilogy
Reuse: The Second Best Strategy in the RRR Trilogy
Recycle: The Third Best Strategy in the RRR Trilogy
Persuade Business Partners to Be Lean and Green Allies
Make Your Buildings More Energy- and Cost-Efficient
Part III How to Make the Most Difference
Become an Environmental Leader in Your Organization
Work with Your Organizational Culture to Support Change
Be an Environmental Activist Using Tactics That Benefit Business
The Fastest Route to Lean and Green
Pamela J. Gordon is a leader and speaker in the worlds of business, professional associations, political parties, and education. She is president and founder of Technology Fore- casters, Inc., a management consulting firm that for four years in a row was named by the San Francisco Business Times as one of the 100 fastest growing private companies in the Bay Area. Her firm, with a staff of 40 people, helps high-tech industry executives around the globe "turn insight into profitability." Clients include Siemens, Motorola, Orient Semiconductor Electronics, Agilent Technologies, Solectron Corporation, Agile Soft- ware, and the Canadian government.