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Public Relations: Critical Debates and Contemporary Practice

Sprache: Englisch.
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This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.
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Produktdetails

Titel: Public Relations: Critical Debates and Contemporary Practice

ISBN: 0805846182
EAN: 9780805846188
Sprache: Englisch.
Herausgegeben von Jacquie L'Etang, Magda Pieczka
LAWRENCE ERLBAUM ASSOC INC

April 2006 - kartoniert - 513 Seiten

Beschreibung

This book is an overview of the large numbers of areas in which public relations has an element or influence around the world. The authors are well known scholars and their contributions are an excellent summary of contemporary debates and problems.

Inhaltsverzeichnis

Contents: Preface. Introduction. Part I: Rhetoric, Ethics, Propaganda, and Publics. K. Weaver, J. Motion, J. Roper, From Propaganda to Discourse (and Back Again): Truth, Power, the Public Interest, and Public Relations. J. L'Etang, Public Relations and Propaganda: Conceptual Issues, Methodological Problems, and Public Relations Discourse. A. Surma, Challenging Unreliable Narrators: Writing and Public Relations. J. Jahansoozi, Relationships, Transparency, and Evaluation: The Implications for Public Relations. K. Demetrious, Active Voices. Part II: Histories. H. Puchan, An Intellectual History of German Public Relations. L. Larsson, Public Relations and Democracy: A Swedish Perspective. J. L'Etang, Public Relations as Theatre: Key Players in the Evolution of British Public Relations. D.J. Tilson, Devotional-Promotional Communication and Santiago: A Thousand-Year Public Relations Campaign for Saint James and Spain. Part III: New Directions. R. Kilborn, A Marriage Made in Heaven or in Hell?: Relations Between Documentary Filmmakers and PR Practitioners. V. Campbell, Science, Public Relations, and the Media: Problems of Knowledge and Interpretation. R. Boyle, R. Haynes, The Football Industry and Public Relations. J. L'Etang, Public Relations in Sport, Health, and Tourism. Part IV: Professionalism and Professionalisation. M. Pieczka, J. L'Etang, Public Relations and the Question of Professionalism. M. Pieczka, Public Relations Expertise in Practice. M. Pieczka, "Chemistry" and the Public Relations Industry: An Exploration of the Concept of Jursidiction and Issues Arising. Part V: Critical Perspectives Revisited. M. Pieczka, Paradigms, Systems Theory, and Public Relations. J. L'Etang, Public Relations and Rhetoric. J. L'Etang, Public Relations as Diplomacy. P. Meech, Corporate Identity and Corporate Image. J. L'Etang, Corporate Responsibility and Public Relations Ethics. M. Pieczka, Public Opinion and Public Relations. J. L'Etang, M. Pieczka, Public Relations Education.

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"Public Relations: Critical Debates and Contemporary Practice is impressively comprehenssive and incisive..." --PsycCRITIQUES
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