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The Perfect Sales Presentation

These Five Top Sales Professionals Show You, Step by Step, How to Sell Successfully. 2:B&W 6 x 9 in or 229 x 152…
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America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.

There's much more to superselling than just showing a great product. Sales presentations that consistently get results … weiterlesen
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Produktdetails

Titel: The Perfect Sales Presentation
Autor/en: Robert L. Shook

ISBN: 0553762907
EAN: 9780553762907
These Five Top Sales Professionals Show You, Step by Step, How to Sell Successfully.
2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
Sprache: Englisch.
Bantam

28. Januar 1999 - kartoniert - 212 Seiten

Beschreibung

America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.

There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical-but a craft that can be learned. Now, five of the top salespeople in America-Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling.

You'll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including:

• Doing your homework beforehand
• Creating initial interest
• Fact finding
• Presenting the product
• Controlling-and assuming-the sale
• Overcoming objections
• Closing the sale
• Servicing the customer

The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective-and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top-and keep you there.

Portrait

Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.
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