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The Consultant's Manual

A Complete Guide to Building a Successful Consulting Practice. 50:B&W 7. 44 x 9. 69 in or 246 x 189 mm (Crown…
Taschenbuch
Contents: Foreward; Introduction; Part I: Planning (6 chapters); Part II: Implementation (9 chapters); Index. This is the comprehensive guide to starting, building and running a successful consulting practice. Based on the author's popular Harvard co... weiterlesen
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The Consultant's Manual als Taschenbuch
Produktdetails
Titel: The Consultant's Manual
Autor/en: Thomas L. Greenbaum

ISBN: 0471008796
EAN: 9780471008798
A Complete Guide to Building a Successful Consulting Practice.
50:B&W 7. 44 x 9. 69 in or 246 x 189 mm (Crown 4vo) Perfect Bound on White w/Gloss Lam.
Sprache: Englisch.
John Wiley & Sons

14. März 1994 - kartoniert - 244 Seiten

Beschreibung

Contents: Foreward; Introduction; Part I: Planning (6 chapters); Part II: Implementation (9 chapters); Index. This is the comprehensive guide to starting, building and running a successful consulting practice. Based on the author's popular Harvard consulting course. Covers all practical aspects of consulting practices.

Inhaltsverzeichnis

PLANNING. Marketing Your Consulting Service. Should You Enter the Consulting Business?. The Business Plan. Defining the Business. Developing a Company Identity. Planning Your Company's Finances. IMPLEMENTATION. Building Awareness of Your Business--Direct Methods. Building Awareness of Your Business--Indirect Methods. Developing a Brochure. Selling Your Consulting Services. The Consulting Proposal. Handling Objections. Service in a Consulting Business. The Ethics of the Consulting Business. Index.

Portrait

THOMAS L. GREENBAUM is President of Groups Plus, Inc., a focus group research and consulting practice.

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