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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s als Taschenbuch
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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

New. Sprache: Englisch.
Taschenbuch
Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-19... weiterlesen
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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s als Taschenbuch
Produktdetails
Titel: Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s
Autor/en: Worthington Chauncey Ford, James N. Dertouzos, Steven Garber

ISBN: 0833033417
EAN: 9780833033413
New.
Sprache: Englisch.
RAND PUBN

Januar 2004 - kartoniert - 96 Seiten

Beschreibung

Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.
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