The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.
This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include:
Expanded coverage of the Lean Startup methodology
Improved focus on the development and importance of teams
A new section on the emergence of equity crowdfunding
Further discussion of ethics and the dangers of dramatic scaling
Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.
Online resources include an instructor's manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge.
Inhaltsverzeichnis
Part 1: New Venture Opportunities 1. New Ventures: The Quite Giant 2. Ideation: The Concept 3. Venture Choices: The Pathways Part 2: New Venture Development 4. Marketing: The Customer 5. Legal Considerations: The Parameters 6. Strategic Pricing: The Hook Part 3: New Venture Finances 7. Startup Capital: The Injection 8. Financial Statements: The Scorecard 9. Financial Analysis: The Gauges Part 4: New Venture Growth 10. HR and the Development of Teams: The People 11. Successful Business Plans: The Compass 12. Scaling Ventures: The Future
