Let Barb Schwarz-- the creator of the Home Staging concept-- show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential. If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include:
- How to write a business plan, market your company, and make the most of your resources
- How to work through the consulting, bidding, and Staging processes
- How to establish solid relationships with real estate agents and brokers
- How to obtain your Accredited Staging Professional (ASP) designation
Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.
Inhaltsverzeichnis
Acknowledgments ix
Introduction 1
Chapter 1 From the Beginning 7
Chapter 2 Starting Your Home Staging Business 21
Chapter 3 Your Business Plan 35
Chapter 4 Cover Yourself! 45
Chapter 5 Services Provided by Home Stagers 61
Chapter 6 Bids, Fees, and Consultations 75
Chapter 7 Marketing Your Home Staging Business 95
Chapter 8 How to Work with Real Estate Professionals 117
Chapter 9 Lights, Camera, Action! Actual Staging 129
Chapter 10 The Future of Home Staging 155
Appendix A Sample Documents 171
Appendix B Increasing Real Estate Agent Earnings through Staging 201
Appendix C Showing Instructions for Homeowners 205
Appendix D Staging Criteria 207
Appendix E Moving Checklist 215
Appendix F Regional Chapters for the International Association of Home Staging Professionals 219
Index 231
