Praise for Experiential Marketing:
'Schmitt is a marketing guru . . . He makes sense on every level - from the intellectual to the emotional.' - Ronald A. Galotti, president and publisher, Talk Media, Inc
'Experiential Marketing aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer.' - Mary Olson, president and CEO, Transition Networks
Praise for Big Think Strategy:
'Schmitt practices what he preaches. This book opens up minds - and tantalizing opportunities.' - Sir Martin Sorrell
'Schmitt . . . created useful templates for organizations to come up with ideas that could be big.' - BNET
Praise for Customer Experience Management:
'In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt's prescription makes it more satisfying to be a customer, more satisfying to be a brand manager.' - Martyn Straw, chief strategy officer, BBDO Worldwide
'With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative.' - John Quelch, Senior Associate Dean for international development, Harvard Business School, USA
