Granted unprecedented access by the LEGO Group, Daniel Konstanski has interviewed design masters, element testers and the so-called 'rock stars'--the set designers-- to reveals for the first time how and why new LEGO bricks are made. This is the book the fans have always wanted: a truly behind-the-scenes look at the story of the beloved LEGO brick and the company which makes it, with a wealth of exclusive visual material from the LEGO Idea House and its team of historians in Billund, Denmark.
