As Chairwoman of the HUSTLER® brand, Liz Flynt oversees Flynt Management Group, LLC, managing over 2, 500 employees globally. She is responsible for LFP Publishing Group; renowned gaming enterprises such as HUSTLER CASINO® and Larry Flynt’ s Lucky Lady Casino; Larry Flynt’ s HUSTLER CLUB® ; retail operations including HUSTLER HOLLYWOOD® and LOVERS® stores; LFP E-Commerce; multimedia powerhouses LFP Broadcasting (operating in 55+ countries and collaborating with over 500 cable and satellite providers), LFP Video, and Sapphire Media.
Before joining HUSTLER, Liz Flynt, formerly Liz Berrios, was a registered nurse at UCLA Hospital’ s Coronary Care-Heart Transplant Unit. She met Larry Flynt in 1991, working for him while still at UCLA, and transitioned to HUSTLER full-time in 1993. Liz married Larry in 1998 and was promoted to associate publisher in 2000.
Liz started at the bottom and rose to Vice President of Administration, then Chairwoman. Since Larry’ s passing in 2021, she has led the brand through the COVID pandemic, opened 20 new HUSTLER Hollywood stores, launched the online poker show “ HUSTLER Casino Live, ” and relocated the company’ s publishing warehouse and distribution center from Ohio to Los Angeles. In 2023, she moved the headquarters to Century City and acquired 40 Lovers brand retail stores, along with its nationwide distribution center, from Playboy Enterprises, Inc. Liz also holds a third gaming license and is working on a new casino project.
Liz is dedicated to maintaining the HUSTLER brand and Larry’ s legacy, embracing new opportunities and challenges.
