Writing Business

Taking an interdisciplinary approach, this text looks at the different types and functions of written communication in the business context, and considers how technology such as e-mail has affected communication.

1. Business writing as social action - Francesca Bargiela-Chiappini and Catherine Nickerson
Part I: Electronic Media and Writing in Organisations
2. The use of English in electronic mail in a multinational corporation - Catherine Nickerson
3. E-mail: uses, issues and problems in an institutional setting - Joan Mulholland
4. The mass production of unique letters - David Sless
Part II: Identities, Discourse Communities and Rhetorical Styles
5. Discourse community, culture and interaction: on writing by consulting engineers -Karl-Heinz Pogner
6. Meaning creation and genre across cultures: human resource management magazines in Britain and Itay - Francesca Bargiela-Chiappini
7. Words of women: a study of executives' rhetorical strategies - Carol David
Part III: Business Genres and their Language
8. 'Can we count on your bookings of potatoes to Madeira?' Corporate context and discourse practices in direct sales letters - Miriam van Nus
9. Towards a new genre: a comparative study of business faxes - Didar Akar and Leena Louhiala-Salminen
10. Homing in on a genre: invitations for bids - Leila Barbara and Mike Scott
Part IV: The Business of Relating: Effectiveness, Adaptation and Emotion in Writing
11. Spanish language billboard advertising in the US: are there effects on Anglos - Ellen E. Touchstone, Pamela M. Homer and Scott Koslow
12. English as a lingua franca in written corporate communication: findings from a European survey - Sonja Vandermeeren
13. Exploring aspects of context: selected findings from the Effective Writing for Management project - Florence Davies, Gail Forey and David Hyatt
Epilogue: At the Intersection between Writing and Speaking
14. Intertextual networks in organisations: the use of written and oral business discourse in relation to context. - Eugène Loos
General Index
Name Index