"This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2. 0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." CRM magazine
"wonderful new book" - FORBES. com
"A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ