Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them. . . . Much in the same way that The Life-Changing Magic of Tidying Up emphasizes choosing what we want to keep, and not what we want to get rid of, [Ikigai] demonstrates that aging could be an opportunity to keep working, keep smiling, keep active, and keep being social. KonMari Newsletter
Want to live longer? Keep super busy. If hygge is the art of doing nothing, ikigai is the art of doing something and doing it with supreme focus and joy. . . . Pack up those cozy blankets and candles you purchased in last year s hygge-fueled Ikea spree. Fall s biggest imported lifestyle trend is ikigai, and it might help you live to 100. New York Post
Originating from a country with one of the world s oldest populations, ikigai is becoming popular outside of Japan as a way to live longer and better. . . . [It] is helping people live longer on Okinawa as it gives them purpose. World Economic Forum
The Japanese concept of ikigai (the happiness of being busy) [is] attainable and even an important key to living longer. Elle. com
Discovering your ikigai, or passion, can be one of the greatest journeys you will embark on. Forbes
Enjoy a cup or two of green tea as you digest this small, charming book. Minneapolis Star Tribune
A must-follow lifestyle hack . . . Think feng shui with Venn diagrams although this time there is no need to move the front door. The Guardian
Ikigai is what allows you to look forward to the future even if you re miserable right now. . . . It might just help you live a more fulfilling life. BBC
A refreshingly simple recipe for happiness. Stylist
An attractive and absorbing book. The Bookseller
Persuasively shows that small changes can help readers find more joy and purpose in their lives [with] clear, succinct information . . . skillfully compiled . . . into an engaging, easily accessible format with lists, charts, and illustrations. Publishers Weekly
Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives. Science-based studies weave beautifully into honest, straight-talking conversation you won t be able to put down. Neil Pasricha, New York Times bestselling author of The Book of Awesome and The Happiness Equation
