Hospitality Revenue Management

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.

1. Introduction to Hotel Revenue Management  2. The Fundamentals of Pricing Hotel Guest Rooms  3. Evolving Hotel Segmentation  4. Key Hotel Distribution Channels  5. Competitive Analysis in Hotel Revenue Management  6. Hotel Revenue Forecasting and Budgeting  7. Performance Analysis in Hotel Revenue Management  8. Market Data for Hotel Revenue Management  9. Restaurant Revenue Management: Basic Concepts  10. Restaurant Revenue Management: Advanced Demand Management Concepts  11. Restaurant Revenue Management: Advanced Supply Management Concepts  12. Function Space Optimization  13. Cruise Revenue Management  14. Total Revenue Management  15. Revenue Management: Hotel Owner's Perspective