Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Inhaltsverzeichnis
Contents
Acknowledgments
Introduction
Chapter 1: Engaged Communicative Consumption: How IMC Campaigns Generate a Space for Civic Conversation
By Christina L. McDowell Marinchak and Jill K. Burk
Chapter 2: Integrated Marketing Communication and Customer Engagement: "It's Beautiful"
By Daniel U. Assmus
Chapter 3: Integrated Marketing Communication and Event Planning: An Academic Conference in the Charm City
By Leeanne M. Bell McManus and Chip Rouse
Chapter 4: Integrated Marketing Communication and Goods as Toys: Marketing Childhood to Adults
By Paul A. Lucas
Chapter 5: Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, kairos, and Ireland's Vote Yes Campaign
By Jeanne M. Persuit
Chapter 6: Integrated Marketing Communication and Social Media: "Coordinated Management of Meaning" and Entrepreneurship
By Cassandra Vinhateiro and Vernon E. Cronen
Chapter 7: Integrated Marketing Communication and Public Health Campaigns: Let's Quit Together
By Kelli L. Fellows
Chapter 8: Integrated Marketing Communication and Crisis Communication: The American Red Cross
By Amanda G. Mckendree
Chapter 9: Integrated Marketing Communication and Demarketing: The Demand for Weber and Rationality
By Jeremy Langett
Chapter 10: Integrated Marketing Communication in a Networked Society: Engaging Professionals and Educators
By Kees van het Hof and David E. Weber
Conclusion
About the Contributors
