This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.
Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations.
With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.
Inhaltsverzeichnis
Chapter 1: Introduction. Luxury yachting: a growing but largely unknown industry. - Part 1. - Chapter 2. Luxury Yachting in the Global Context of COVID-19. - Chapter 3. Understanding the Luxury Charter Yacht Value Proposition: Co-Creating Customer Experiences. - Chapter 4. Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices. - Part 2. - Chapter 5. On Board a Luxury Vessel: Demystifying the Daily Operations. - Chapter 6. Sustainability and Luxury Yachting: The Evolution of a New Sustainable Era. - Chapter 7. Innovative Galley Management for Sustainability in Luxury Yachting. - Chapter 8. Riding the Waves of High Sea and Life: a Crew Member s Reflection on Yachting. - Part 3. - Chapter 9. Geo-marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia s Post-COVID Recovery Strategy. - Chapter 10. Emerging Yachting Tourism and Luxury Policy Mobility: Singapore and the Southeast Asian Extension. - Chapter 11. Re-imaging Malta: The Potential of Sailing and Yacht Events as a Tourism Niche. A Case Study of the Rolex Middle Sea Race RMSR. - Part 4. - Chapter 12. Conclusion. Luxury Yachting. New Insights and Further Questions.