This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.
Inhaltsverzeichnis
1. Origins and Definitions 2. Methodological Approaches Centered on Values 3. Traditional Approaches Focusing on Attitudes and Activities 4. French Approaches 5. The Analysis of Products, Goods, and Services Purchased by the Consumer 6. Fields of Application of Lifestyles 7. Problems and Critiques Raised by Studies of Lifestyles 8. New Methodological and Conceptual Proposals 9. Social Media and a Theory and Method for Future Research 10. General Conclusions
