Bücher versandkostenfrei*100 Tage RückgaberechtAbholung in der Wunschfiliale
10% Rabatt11 auf Tonieboxen, Figuren & Zubehör mit dem Gutscheincode: TONIE10
Jetzt einlösen
mehr erfahren
Inhaltsverzeichnis
Introduction: Media Anniversaries Brand, Paratext, Event and the Hype of the Doctor
1. Marketing the 50th Anniversary Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary Cinematic Liveness and the ' Developing Art' of the Doctor
" Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don' t know the Doctor as to those who do. " - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
Es wurden noch keine Bewertungen abgegeben. Schreiben Sie die erste Bewertung zu "Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary" und helfen Sie damit anderen bei der Kaufentscheidung.